Home Eng – Beauty Pas Dose

01 ABOUT

Michaela JURČOVÁ is an image strategist specializing in image consultancy for companies and professional firms. She modeled for years in Milan, London, and Paris. She worked as a makeup artist, hairstylist, and fashion stylist. She took care of the image of high-profile personalities.   For a long time now she has been catering to several major Italian fashion groups by managing and coordinating a well-oiled team of creative professionals on set. By leveraging all the skills and talents she has nurtured throughout her multiple professional lives, Michaela has pursued her own dream: conveying the idea of an achievable, cozy, and Inclusive beauty through her Beauty Pas Dosè® method.

Michaela JURČOVÁ is an image strategist specializing in image consultancy for companies and professional firms.

Michaela Jurčová is an image strategist specializing in image consultancy for companies and professional firms.

She modeled for years in Milan, London, and Paris. She worked as a makeup artist, hairstylist, and fashion stylist. She took care of the image of high-profile personalities.  For a long time now she has been catering to several major Italian fashion groups by managing and coordinating a well-oiled team of creative professionals on set. By leveraging all the skills and talents she has nurtured throughout her multiple professional lives, Michaela has pursued her own dream: conveying the idea of an achievable, cozy, and inclusive beauty through her Beauty Pas Dosè® method.

02 THE METHOD

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VAI ALLE CONSULENZE

Beauty Pas Dosé® was born out of the multifaceted expertise of Michaela Jurčová in fashion and beauty, two industries where a comprehensive knowledge of the products, the tools, and the methods is a huge plus for a creative professional.  It is a strategy dedicated to companies willing to provide their managers, employees, and associates with a tool designed to improve and strengthen their professional image, gain confidence in their role, and represent it in the best possible way.

1 HOW IT WAS BORN

The process comprises a set of steps purposely designed for each company and relies on innovative observation and analysis techniques such as Image Index®, a specific list of features and traits that must be assessed in order to pinpoint the strengths and the weaknesses of a person’s character, appearance, and physical morphology.  By merging elements of psychology, beauty, and style, the Beauty Pas Dosé® method puts people, their role, and their practical and emotional needs under the spotlight to find a viable balance among these aspects.

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2 HOW IT DEVELOPES

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HOW IT WAS BORN

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HOW IT DEVELOPES

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03 OUR SERVICES

Advice

1 Personal Rendez-vous

People serve as the primary ambassadors for every business, especially those in top positions or working in roles that involve interacting with the outside world, the public, or the clients. Personal rendez-vous is a consultancy service tailored for companies that wish to provide these individuals with a one-to-one live training program that will help them improve their professional image in an informed and spontaneous manner.

By extensively exploring the features, looks, and tastes of each person involved, the Personal rendez-vous program defines an individual image strategy that balances and harmonizes their very own traits with the specific requirements of their professional role.  

2 Digital Rendez-vous

Digital Rendez-vous is a service addressed to businesses that wish to define an image strategy devoted to specific roles within the company and consolidate it through a collective virtual training program catered to groups of professionals working in one or more given positions.  It is based on purposely created digital content tailored to the needs and requests of every single company and designed for their exclusive use. Once the required

information has been gathered, a full package of structured educational content will be provided. This will include video tutorials and other digital learning materials based on the image strategy devised for each professional role involved in the program.  

04 OUR VALUES

01 Care

All along her professional path, Michaela always prioritized envisioning a different concept of beauty as well as new ways to perceive it.

At the core of her vision is care: the attention devoted and received, that irreplaceable human element that can make an experience truly pleasurable and rewarding. This credo has gradually taken shape through Michaela’s many years of work and training in the academies, in the salons, and on set. 

02 Naturalness

The Beauty Pas Dosé® method was born at the crossing of two different worlds, both very dear to its creator: winemaking and beauty. 

Two worlds where time and rituals do make a difference, and where true competence lies in making inherent qualities and features emerge so that charm becomes a genuine emanation.

03 Authenticity

Treasuring all the experiences that led her to live and breathe the world of fashion in different roles and from different perspectives,

Michaela brings her wealth of insider knowledge into a method that puts people at its heart. Her work stems from dialogue, empathy, and time shared and devoted.  This intimate dimension is where beauty finds room, entering the daily routine of those who embrace it and authentically becoming their own  like a new habit to develop, a natural complement to their professional role that will lift their confidence.